As we welcome the New Year 2022, every company is keen on exploring new ways for business resilience, sustainability, and profitability, while still recovering from the pandemic. What’s your business strategy for growth in 2022? Are you prepared to meet the new challenges that 2022 may bring along?

Since the Covid-19 outbreak, the world has transformed significantly and every business leader has faced numerous challenges in the uncertain business landscape. From responding to the pandemic to workforce and logistics issues to adapting to the new business models, our creative thinking has been put to the test.

2022 will not see business return to normal. Rather today’s business world is on a fast-track digital evolution where your focus, priorities, and agility will shape the business success and growth.

As you chalk out your business plan for the new year, here are a few tips that every business leader must consider to realize business aspirations and accelerate growth:

Prioritize customer experience: The Customer is the ultimate boss who can either make or ruin your business. But many times, it’s the product and sales team that interacts directly with the customer and IT leaders have no clear understanding of the customer needs. As a result, they just execute the business strategy rather than shaping it from the beginning. The further away tech leaders are from the customer, the less they can understand what customers value and how technology can deliver that value. Moreover, in the new normal world, customers aren’t available on traditional and physical avenues or channels. It’s critical to identify and digitize all the customer touchpoints and deliver a consistent experience. Thus, your business must ensure its tech leaders and developers are an integral part of the inner circle to deliver the things that customers need and take the customer experience to the next level.

Enhance business composability: Businesses with high composability have fared well during the pandemic as compared to peers with moderate and low composability. Business composability means to have a modular approach for any business asset — people, processes, technologies, and even physical assets — so that leaders can quickly, easily, and safely recompose them and create new value while combating disruption. The higher composable your business is, the more faster and effective you can be at developing new partnerships, exploring new opportunities, offering innovative products, and being more responsive to customers, clients and citizens. So start assessing your business composability level and identify the key areas to work upon and master business composability.

Embrace a culture of automation: Any business that wants to grow rapidly must develop an automation mindset. Rather than taking automation as a massive project at once, start automating small tasks or processes that really make a huge impact. Also, take automation with caution. While robotic process automation and low-code technologies can offload work from your staff, it’s important to ensure these applications are highly reliable and meet security standards. Increased automation means employees spend more time managing and overseeing. Therefore, they must be trained well to make sure they are ready for this change in responsibilities.

Elevate business value with ‘Data Fabric’: Connect the right data to the right people at the right time to boost your business innovation. Yes, if you aspire to be a top-performing business, you must be data-driven. But often data remains siloed within applications and not used as effectively as possible. Disparate data sources and data types, data integration complexities are some of the challenges that can hold you from exploiting the full potential of your data. Start leveraging data fabric tools to optimize access to distributed data and intelligently curate and orchestrate it for self-service delivery to your data consumers. Data fabric software can integrate your data across platforms and users, making data available everywhere it’s needed.

Put cloud at the center of your tech strategy: Cloud has become the foundation for digital transformation and many companies are well into their cloud journeys. But has your business leveraging the full value that cloud offers? Have you looked at cloud technology as a source of transformative value rather than just a source of IT productivity? Enhanced productivity and efficiency through cloud-migration programs can deliver significant cost savings, but they essentially represent better ways of doing what IT already does. Your tech leaders have a crucial role in getting the business to focus on the far bigger picture of the cloud: the new businesses, innovative practices, and new sources of revenue that the cloud either enable or accelerate. It’s time to develop a cloud-first strategy, so you don’t fall behind your competitors. A cloud-first strategy that extends well beyond the purview of the IT department. It must be understood and embraced by the whole enterprise.

We hope these tips for 2022 will help your business not just survive but grow and stay ahead of your competition. Now it’s time to implement these steps. Don’t worry! FusionHawk can help you navigate through this change and challenges to realize your business aspirations. Get in touch with us today!