An interactive form of marketing, where users are fully engaged with the marketing content. Consequently, Reliance Fresh and Smart have deployed the Recipe Bot to choose from thousands of amazing recipes for helping potential subscribers with the right content. It provides an easy way to reach out to the company as no one has to download any app or visit any website. Helps in building a brand by enabling a voice channel too for the audience. A chatBot is interactive, effective, and a great way to improve business growth. Platform - Actions on Google