Zoho CRM is a powerful and comprehensive customer relationship management software that enables businesses to manage their sales, marketing, and customer support processes within a single, unified system. Key features include lead management for capturing and nurturing potential customers, sales force automation to streamline sales processes and close deals faster, and marketing automation to execute targeted campaigns. The CRM also offers robust customer support tools, advanced analytics for data-driven decision-making, and seamless integrations with Zoho apps and third-party services like Gmail and Outlook. With a user-friendly interface, customizable modules, and mobile accessibility, Zoho CRM is designed to meet the needs of businesses of all sizes, helping them enhance productivity and improve customer relationships​.